As the CFO, Briana Alexander plays a crucial role in ensuring that the vision behind each handcrafted design reaches the right audience while keeping the business running smoothly. Her expertise in financial management and strategic planning helps bring innovative fashion to life, making high-quality, bold neckwear accessible to women who want to stand out.

Briana’s dedication to the brand goes beyond numbers—she believes in the power of fashion as a tool for self-expression. With a strong commitment to supporting handcrafted artistry and empowering women through style, she helps guide the company’s growth while maintaining its core values of uniqueness, quality, and creativity. Her role ensures that every woman has access to neckwear that celebrates confidence and individuality.